Curriculum Vitae
October 30, 2026
Rob Langlade
rob@birchtreeinc.com · 519-505-0055 · 105 Merner Avenue, Kitchener, Ontario · www.linkedin.com/in/roblanglade
Experience
Birchtree Inc.
VP, Digital Transformation
March 2026 - Current
As VP of Digital Transformation, Rob drives enterprise-wide innovation by aligning emerging technologies, business priorities, and customer needs to accelerate growth alongside enhanced user-experience and operational performance. Combining entrepreneurial thinking with executive leadership, he champions high-impact initiatives across intelligent automation, AI-powered market intelligence, customer engagement, digital communications, and workflow modernization. He brings together stakeholders, business leaders, and technical teams to establish strategic direction, prioritize investments, overcome organizational barriers, and accelerate the adoption of transformative technologies. His leadership emphasizes human-centered design, personalized experiences, responsible AI, privacy, and security, ensuring innovation is both commercially valuable and trusted by those it serves. With a focus on organizational agility, collaboration, and continuous improvement, Rob helps build the culture, capabilities, and momentum required to turn digital transformation into sustainable business growth.
Kindred Credit Union Ltd.
Director, Digital Channels
January 2022 - March 2026
Led digital channel strategy and transformation across online and mobile banking, with accountability for product roadmaps, platform modernization, vendor partnerships, member experience, competitive gap analysis, analytics, budget planning and cross-functional delivery. Worked across business, technology, risk and executive leadership to identify opportunities, develop business cases and deliver secure, compliant digital solutions. Represented Kindred in national transformation initiatives, including serving on a small expert coalition that selected a digital banking platform representing ≈ $50 billion combined AUM.
Digital Banking Platform Selection
Selected as one of fewer than 10 national credit-union experts to evaluate and select Intellect as a shared digital banking platform, representing approximately $50B in combined assets.
Interac e-Transfer (Business)
Implemented a business e-Transfer solution enabling receipt of up to $25,000 via ANR in under five seconds, supporting the transition from ISO 8583 to ISO 20022 and delivering the initiative in under 90 days.
Lock 'N' Block
Added the ability to lock debit cards when lost, with additional preferences to block ATM, POS, and out-of-country access entirely, giving members full control.
Banking Platform Migration
Led Kindred’s three-year digital banking migration, coordinating delivery across Interac, CGI, Central 1, Everlink, Thirdstream, Flinks and other strategic technology partners.
Online Lending Platform
Evaluated the existing digital lending platform, quantified the opportunity and developed the ROI case used for executive decision-making with the CEO, CTO, VPs and Directors.
Appointment Booking Platform
Implemented Coconut Software, reducing on-premise cost by hundreds of thousands of dollars and increasing branch appointment activity approximately 5× versus the previous contact-form process within one year.
Banking 2SV (Two Step Verification)
Implemented risk-based authentication using server-side AI to determine when additional verification was required based on user activity and transaction risk.
Custom Banking Widgets
Directed the design and delivery of three custom retail and business banking widgets, moving each from concept to production in under 90 days.
Partners / Stakeholder Relations
Built strong relationships across internal teams and strategic partners to gather insight, establish priorities, shape the digital roadmap, and drive meaningful change across the member experience.
AI & Conversational Banking Evaluation
Led evaluation and hands-on prototyping of conversational AI platforms, including Amazon and Google AI platforms, assessing accuracy, customer experience and strategic fit to inform the digital roadmap.
Libro Credit Union Limited
SME Coach / Specialist
January 2019 - January 2022
Drove business development and coached a portfolio of business owners across four regional branches, combining financial analysis, credit strategy, relationship management and growth advisory. Worked closely with entrepreneurs to identify financing opportunities, manage risk and improve business outcomes through practical, tailored solutions.
Portfolio Management
Managed a $50 million dollar financial portfolio of approximately 500 businesses across four regional branch locations.
Business Owner Coaching
Coached business owners on financing, credit, and growth strategies, translating financial statement analysis into lending opportunities.
Lean Certified
Applied Lean principles to redesign onboarding and lending workflows, including automated EBITDA calculations and lending-application preparation for adjudication teams.
Risk and Credit Analysis
Setup accounts, monitored deposit and loan risk, overdrafts and delinquency, through ongoing financial accounting / analysis.
Cross-Team Referral Network
Referred qualified leads to retail, wealth management, agriculture and commercial specialists across the branch network.
Credit Analysis & Lending Applications
Wrote governmental CEBA apps, letters of credit and analyzed and underwrote lending requests for business owners.
Waterloo Creative Inc.
Founder / CEO
January 2001 - January 2019
Founded and led a custom software and digital product company for 18 years, delivering custom platforms and emerging-technology solutions across financial services, healthcare, government, real estate and other enterprise sectors. Led business strategy, product design, client relationships and end-to-end solution delivery, combining entrepreneurial growth, technical execution and user-centred design to turn complex business needs into working digital products.
Manulife Bank and Manulife Financial
Developed the flagship Manulife One Mortgage Calculator and additional digital solutions as a preferred vendor, translating complex financial-product logic into customer-facing tools.
Ontario Telemedicine Network
Developed digital platforms integrating video and Voice over IP (VoIP) technologies with Polycom to support telemedicine and remote-care delivery.
Ministry of Health
Delivered multiple digital-health solutions in collaboration with Western University, including VideoCare / OTN, ISAN and SWOSS on LARG*net infrastructure.
Newschool Photography Inc.
Designed and modernized the online scheduling platforms and e-commerce used for the University of Waterloo graduate photography sessions.
Activa / Eastforest Homes, Losani Homes
Developed a lead-generation and predictive analytics platform for major homebuilders, contributing to more than $20M in beta-stage development activity.
Southwestern Ontario Stroke Network
Delivered privacy-sensitive technology used in a Return to Work initiative, with privacy considerations reviewed in collaboration with the Privacy Commissioner.
E.D. Smith / Pentax Cameras
Developed digital marketing platforms and campaigns reaching millions of people in collaboration with Brighthouse Branding Group.
Hundreds of Additional Portfolio Pieces
Delivered hundreds of additional digital projects for clients including Linamar (for Chrysler), BlackBerry, KRUG and others across multiple industries.
Education
Wilfrid Laurier University
Bachelor's Degree | Dean's Honour Role | Elected Faculty Representative for 2 Consecutive Years
To learn more, please visit the portfolio website here: www.RobLanglade.com
*References available upon request



