Rob Langlade

Rob is a digital transformation and product innovation leader with more than 20 years of experience turning digital systems into business advantage. His background spans digital transformation leadership, financial services, entrepreneurship, product strategy, AI governance and hands-on AI solutions development — giving him the ability to operate from boardroom strategy through rapid prototype to agile implementation. He has helped steer a national digital banking platform decision representing ≈ $50 billion in assets under management, led major banking transformation initiatives, founded, scaled and sold a technology company, developed Manulife Bank’s flagship Manulife One Mortgage Calculator, and built more than 30 AI-enabled products and prototypes. His focus is simple: identify where technology can materially improve a business, prove the opportunity quickly, and turn it into a secure, usable solution that delivers measurable outcomes.

Birchtree Inc. logo

Director, Digital Transformation

March 2026 - Current

Rob innovates and streamlines digital initiatives focused on turning real business challenges into practical, measurable solutions. Drawing on his background in entrepreneurship, AI governance, customer and stakeholder relations, he identifies high-value opportunities, validates use cases, develops business and product strategy, and guides solutions from rapid prototype through implementation and continuous improvement. His work spans intelligent automation, competitive and market intelligence, customer engagement, communication tools, workflow transformation and privacy-focused applications. Each initiative is developed with a strong emphasis on user experience, personalization, responsible AI, security, empathy driven design and measurable organizational value. Rob bridges business strategy, customer needs and technical execution, helping teams turn complex challenges into clear priorities, practical products and scalable capabilities that better serve customers.

Selected AI-enabled products, prototypes and business solutions include:

Image Restoration PlatformEditorial Model StudioMulti-Tenant Friction BotVirtual 'Time Travel' BoothClinical Behavioral PlatformMarket Intelligence PlatformPosture Health CoachFlic IoT SolutionsTherapeutic Audio PlatformGalaxy Watch AppsAI Real Estate ResponderRobbery Prevention PlatformESP32: Watches / ArmbandsAssante Wealth Process Flow+ 15 Additional Pieces

 Kindred Credit Union Ltd. logo

Digital Channels Director

January 2022 - March 2026

Led digital channel strategy and transformation across online and mobile banking, with accountability for product roadmaps, platform modernization, vendor partnerships, member experience, competitive gap analysis, analytics, budget planning and cross-functional delivery. Worked across business, technology, risk and executive leadership to identify opportunities, develop business cases and deliver secure, compliant digital solutions. Represented Kindred in national transformation initiatives, including serving on a small expert coalition that selected a digital banking platform representing ≈ $50 billion combined AUM.

Digital Banking Platform Selection

Selected as one of fewer than 10 national credit-union experts to evaluate and select Intellect as a shared digital banking platform, representing approximately $50B in combined assets.

Interac e-Transfer (Business)

Implemented a business e-Transfer solution enabling receipt of up to $25,000 via ANR in under five seconds, supporting the transition from ISO 8583 to ISO 20022 and delivering the initiative in under 90 days.

Lock 'N' Block

Added the ability to lock debit cards when lost, with additional preferences to block ATM, POS, and out-of-country access entirely, giving members full control.

Banking Platform Migration

Led Kindred’s three-year digital banking migration, coordinating delivery across Interac, CGI, Central 1, Everlink, Thirdstream, Flinks and other strategic technology partners.

Online Lending Platform

Evaluated the existing digital lending platform, quantified the opportunity and developed the ROI case used for executive decision-making with the CEO, CTO, VPs and Directors.

Appointment Booking Platform

Implemented Coconut Software, reducing on-premise cost by hundreds of thousands of dollars and increasing branch appointment activity approximately 5× versus the previous contact-form process within one year.

Banking 2SV (Two Step Verification)

Implemented risk-based authentication using server-side AI to determine when additional verification was required based on user activity and transaction risk.

Custom Banking Widgets

Directed the design and delivery of three custom retail and business banking widgets, moving each from concept to production in under 90 days.

Partners / Stakeholder Relations

Built strong relationships across internal teams and strategic partners to gather insight, establish priorities, shape the digital roadmap, and drive meaningful change across the member experience.

AI & Conversational Banking Evaluation

Led evaluation and hands-on prototyping of conversational AI platforms, including Amazon and Google AI platforms, assessing accuracy, customer experience and strategic fit to inform the digital roadmap.

Enterprise Leadership & Governance:

Enterprise Leadership: Strategic Action Leadership Team · Member Relations Leadership TeamIndustry & Governance: Digital Banking Transformation Coalition · AI Governance Committee · AI Oversight Team

 Libro Credit Union Limited logo

Business Coach

January 2019 - January 2022

Drove business development and coached a portfolio of business owners across four regional branches, combining financial analysis, credit strategy, relationship management and growth advisory. Worked closely with entrepreneurs to identify financing opportunities, manage risk and improve business outcomes through practical, tailored solutions.

Portfolio Management

Managed a $50 million dollar financial portfolio of approximately 500 businesses across four regional branch locations.

Business Owner Coaching

Coached business owners on financing, credit, and growth strategies, translating financial statement analysis into lending opportunities.

Lean Certified

Applied Lean principles to redesign onboarding and lending workflows, including automated EBITDA calculations and lending-application preparation for adjudication teams.

Risk and Credit Analysis

Setup accounts, monitored deposit and loan risk, overdrafts and delinquency, through ongoing financial accounting / analysis.

Cross-Team Referral Network

Referred qualified leads to retail, wealth management, agriculture and commercial specialists across the branch network.

Credit Analysis & Lending Applications

Wrote governmental CEBA apps, letters of credit and analyzed and underwrote lending requests for business owners.

High level overview:

Coached 500+ BusinessesReviewed financials / provided lendingWrote letters of credits and CEBA Loans

 Waterloo Creative Inc. logo

Founder / CEO

January 2001 - January 2019

Founded and led a custom software and digital product company for 18 years, delivering custom platforms and emerging-technology solutions across financial services, healthcare, government, real estate and other enterprise sectors. Led business strategy, product design, client relationships and end-to-end solution delivery, combining entrepreneurial growth, technical execution and user-centred design to turn complex business needs into working digital products.

Manulife Bank and Manulife Financial

Developed the flagship Manulife One Mortgage Calculator and additional digital solutions as a preferred vendor, translating complex financial-product logic into customer-facing tools.

Ontario Telemedicine Network

Developed digital platforms integrating video and Voice over IP (VoIP) technologies with Polycom to support telemedicine and remote-care delivery.

Ministry of Health

Delivered multiple digital-health solutions in collaboration with Western University, including VideoCare / OTN, ISAN and SWOSS on LARG*net infrastructure.

Newschool Photography Inc.

Designed and modernized the online scheduling platforms and e-commerce used for the University of Waterloo graduate photography sessions.

Activa / Eastforest Homes, Losani Homes

Developed a lead-generation and predictive analytics platform for major homebuilders, contributing to more than $20M in beta-stage development activity.

Southwestern Ontario Stroke Network

Delivered privacy-sensitive technology used in a Return to Work initiative, with privacy considerations reviewed in collaboration with the Privacy Commissioner.

E.D. Smith / Pentax Cameras

Developed digital marketing platforms and campaigns reaching millions of people in collaboration with Brighthouse Branding Group.

Hundreds of Additional Portfolio Pieces

Delivered hundreds of additional digital projects for clients including Linamar (for Chrysler), BlackBerry, KRUG and others across multiple industries.

Product StrategyCustom SoftwareDigital TransformationData & AnalyticsMobile Applications

Previous Experience

Canada Post logo

Reconstruction Supervisor

Managed teams of 25–30 postal workers and led carrier-route reconstruction projects across London, Guelph, Cambridge, Kitchener and Waterloo.

1996 - 1998

Rogers / Cantel AT&T logo

Client Support / Escalations

Resolved complex technical and billing escalations for a large customer base and trained staff on internal software systems and support processes.

1998 - 2001

Canadian Mennonite Magazine logo

Art Director

Led magazine design and production, managed the organization’s website, and supported distribution to approximately 30,000 households each month.

2001 - 2003

Education logo

Wilfrid Laurier University

1993–1996 + ongoing learning / development

Bachelor's Degree, Faculty of Science | Dean's Honour Role | Elected Faculty Rep: 2 consecutive years

Interaction DesignBusiness EntrepreneurshipOrganizational Development / Continuous ImprovementsResearch MethodologiesLaw & BusinessBehavioural Psychology

AI Portfolio

Portfolio Projects

AutoBotz

Highly reliable, robust, multi-tenant, real-time ChatBots to support internal (staff) or external (client) questions.

AI Timebooth

Missing a loved one? Each upload a picture (wherever you are) and come together in the AI Timebooth!

Corporate Expense Extractor

An expense extraction tool that turns PDF credit-card statements into a colour coded organized Excel ledger.

The Prof

A behavioral-pattern video / voice platform grounded in clinical literature for structured personal insight.

Intellibot / EDGE

An AI-powered intelligence platform helping businesses navigate their competitive landscape. Renamed EDGE.

The Posture Protector

A real-time voice coaching system that monitors posture to rewire habits and protect long-term health.

Immersive Audio

A therapeutic audio platform for tinnitus masking, cognitive focus, sleep induction, and stress relief.

AI Agenda

A self learning document capture process where Financial Planners can create agendas in seconds!

ModelStudio

Transforms ordinary personal photos into polished, professional headshots and editorial imagery.

HomeBotty

A bot that auto-answers specific inquiries and sends pictures (about homes for sale) via text or email.

Video Transcriber

A lightweight desktop app that turns video files into clean, readable transcripts in just a few clicks.

TeamUp

A mobile-first, organization platform helping families and businesses streamline their daily lives.

CiteRight

A legal platform that streamlines research, drafting, and document management for HR professionals.

Restora

An online restoration platform that makes old, faded, and damaged photos feel new - in just a few clicks!

Dragonfly AI

An AI safety platform protecting staff and customers in high-risk scenarios using real-time detection.

SOAP

Local AI that detects and masks profanity on Netflix and Disney+ in real time, without the cloud.

Markform

An AI logo studio grounded in Canada’s historic modernist trademark archive for identity design.

Dragonfly Guardian Kiosk

A physical support-centre tablet that casts real-time kiosk and location status to large-screen monitors.

AI Traders

Insider trader monitoring that ranks investment opportunities using statistically weighted AI insights.

IVS — Interactive Voice Support

A contact centre trained on corporate documentation to deliver accurate, on-brand support at scale.

Dragonfly Watch and Armband

Physical devices with movement detection, event triggering and real-time cloud communication.

KITT

An immersive AI roleplay experience based on Knight Rider, casting you as co-protagonist alongside KITT.

VITA

AI-powered resume and cover letter creator that transforms career materials into targeted assets.

E-Studio

A gamified piano-learning app that makes musical practice engaging and performance-focused.

Dragonfly Ad Platform

Advertising that connects retailers with hyper-local audiences through intelligent, contextual ad distribution.

Dragonfly Sound Extenders

These devices are worn by the user (lanyard, watch, grippers) and trigger real-time events.

Misty River Stables Game

A magical horse adventure where riders raise their horse, build trust and go on adventures.

Jam Studio

A real-time music platform for creative collaboration between musicians, with AI-assisted arrangement tools.

First Impressions

An AI art platform that reimagines photos through the styles of Impressionist and Post-Impressionist masters.

Dragonfly Administration

Manage security companies, locations, devices, and safety logs across distributed deployments.

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// Systems Experience
Claude
Gemini
Copilot
ElevenLabs
HeyGen
Maude
ChatGPT
Midjourney
Jira
Manus
Asana
DocuSign
Twilio
PayPal
Stripe
Square
SendGrid
HubSpot
Salesforce
Zendesk
Azure
ServiceNow
WooCommerce
GitHub
Bitbucket
Slack
Discord
Zoom
Calendly
Google Sheets
SharePoint
Airtable
Typeform
Jotform
Adobe Sign
cPanel
Envato
Coconut Software
Replit
Apify
Claude
Gemini
Copilot
ElevenLabs
HeyGen
Maude
ChatGPT
Midjourney
Jira
Manus
Asana
DocuSign
Twilio
PayPal
Stripe
Square
SendGrid
HubSpot
Salesforce
Zendesk
Azure
ServiceNow
WooCommerce
GitHub
Bitbucket
Slack
Discord
Zoom
Calendly
Google Sheets
SharePoint
Airtable
Typeform
Jotform
Adobe Sign
cPanel
Envato
Coconut Software
Replit
Apify
Rob Langlade
AI Solutions Engineer

Digitally transforming businesses with clear AI strategy, creative insights, practical execution and quicker, scalable, measurable ROI results.

© 2026 Birchtree Inc. All Rights Reserved.

// Enterprise AI · Governance · Innovation